Consumer Packaged Goods Industry Faces Workforce Challenges

A global study by Rockwell Automation reveals that neglecting workforce development could lead to millions of unfilled jobs by 2030


A new global study by Rockwell Automation reveals that workforce challenges are a major concern for Consumer Packaged Goods (CPG) manufacturers. The “State of Smart Manufacturing Report: CPG Edition” highlights the industry's efforts to harness emerging technologies to address these challenges and improve operations.

The study, which surveyed 158 leaders from CPG manufacturers, shows that the sector is increasingly focused on using smart manufacturing technologies to maximize workforce potential, improve planning, and reduce risks. One alarming finding is that the manufacturing sector could face up to 2.1 million unfilled jobs by 2030 if current workforce issues are not addressed.

Key findings from the report include:

  • Workforce issues, inflation, and the energy crisis are the top challenges for CPG manufacturers in 2024.
  • 86% of CPG manufacturers are using or evaluating smart manufacturing technology.
  • Technology investments have increased by 26% year-over-year.
  • Blockchain technology ranks as the second top investment area for CPG manufacturers.
  • Training current employees on new processes is the biggest workforce-related challenge.
  • Product quality is the most important factor in CPG manufacturers’ ESG programs.

Steve Deitzer, vice president of Global Industry – CPG at Rockwell Automation, emphasized the importance of workforce development. “Ensuring employees are well-trained and equipped to leverage emerging technologies is essential for overcoming industry challenges and achieving sustainable growth,” he said.

“As CPG manufacturing leaders navigate a complex and evolving landscape, they are realizing that the ability to support their workforce will be a critical factor for success,” said Steve Deitzer, Vice President, Global Industry – CPG, at Rockwell Automation. “This year’s report underscores the need for CPG manufacturers to prioritize workforce development, as ensuring employees are well-trained and equipped to leverage emerging technologies will be essential in overcoming industry challenges and achieving sustainable growth.”

The report also notes that CPG manufacturers are prioritizing technologies like smart manufacturing and automation to enhance their workforce's value and retain talent.


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The manufacturing sector could face up to 2.1 million unfilled jobs by 2030 if current workforce issues are not addressed.
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The manufacturing sector could face up to 2.1 million unfilled jobs by 2030 if current workforce issues are not addressed.
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