Hibbett Partners with Walmart GoLocal, Salesforce for Rapid Delivery

Athletic fashion retailer Hibbett has introduced same- and next-day delivery services nationwide through a partnership with Walmart GoLocal and Salesforce Commerce Cloud. This new service allows customers to receive thousands of items, including sneakers, apparel, and accessories, much faster. Orders will be fulfilled from hundreds of Hibbett and City Gear stores across the country.

“Customers shop Hibbett and City Gear for their favorite footwear and athletic-inspired apparel from top brands, and now they will have the opportunity to receive coveted items quicker than ever before with a seamless omnichannel shopping experience,” said Ben Knighten, Senior Vice President of Operations at Hibbett, “Expanding our omnichannel fulfillment capabilities with Walmart GoLocal and Salesforce positions Hibbett and City Gear to provide our loyal customers with even more convenience.”

Hibbet's new feature is the latest in the rapid delivery trend. Walmart recently introduced “Ultra Late-Night Delivery,” allowing customers to place orders up until midnight. According to industry data, 22% of global online apparel shoppers would abandon their cart if same-day delivery isn’t available.

Customers can now easily sort products available for same- or next-day delivery at checkout based on their zip code, streamlining the shopping process. Rina Hurst, Vice President of Walmart GoLocal, added, “Customers look to retailers for convenient and reliable delivery for general merchandise and apparel. Ahead of the busy back-to-school season, expanding e-commerce and same-day delivery capabilities with Walmart GoLocal and Salesforce positions Hibbett to continue meeting customers’ expectations. We’re proud to work with them to deliver for their customers.”

Walmart GoLocal has facilitated millions of deliveries across various retail sectors, and its partnership with Hibbett marks its entry into the athletic-inspired fashion space. This collaboration aims to leverage Walmart’s extensive logistics network to boost Hibbett’s delivery capabilities.

The integration of Salesforce Commerce Cloud has also played a crucial role in scaling Hibbett’s operations and improving order fulfillment. “Shoppers today expect speed and convenience when it comes to delivery, and 74% of consumers say it takes less than three bad experiences before they switch brands,” said Michael Affronti, Senior Vice President and General Manager of Commerce Cloud at Salesforce, “The combined power of Walmart GoLocal and Salesforce Commerce Cloud helps customers like Hibbett unlock a more seamless order fulfillment experience, deliver products to customers faster, and drive efficiency in the last mile so that customers can get their products when and where they want them.”