Reusable Packaging Association launches Switch, Save + Sell Campaign
The campaign demonstrates how food distribution can be more efficient, effective, and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental results.
The Reusable Packaging Association (RPA) launched a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer, or processor to point of sale. The campaign demonstrates how food distribution can be more efficient, effective, and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental results.
Reusable packaging has a long history of effective use for the transport of food, and modern product technologies and supply chain operations are enabling increasing opportunities for reuse. “Reusable Transport Packaging is today’s way to move product,” said Tim Debus, RPA President & CEO. “Everyone in the supply chain, from farm to retail, is laser-focused on driving consumer satisfaction, shopper loyalty, and profitable growth in a way that is sustainable and minimizes environmental impact. End-to-end and back again, RTP supports these goals. It is today’s way to save and today’s way to sell.”
The campaign will initially feature perishable food commodities, highlighting the use of reusable plastic containers (RPCs) in fresh produce, egg, and meat supply chains. “Temperature control and product protection are unique and critical requirements for perishable foods. RPCs excel at both, delivering superior quality in the marketplace. Designed and built for transport, display, safety, and over a hundred uses each, RPCs protect quality, reduce cost, and eliminate waste,” added Debus.
At launch, the Switch, Save + Sell campaign includes SwitchToReusables.org and a downloadable brochure. The website serves to consolidate key messages and supporting facts from across the industry to help tell the reusable packaging story in the fast-changing and complex business of food packaging and distribution. As the core of a comprehensive outreach program to increase awareness of the reuse opportunity, and to inform and inspire adoption of reusable transport packaging across industries, the campaign is extendable across categories and commodities, as well as communication formats and venues.
“RPA member companies are experts at developing and implementing reuse solutions that optimize total supply chain performance and impact,” said Debus. “This campaign leverages the collective expertise of the membership to stimulate more thinking about reuse as the preferred approach to transport packaging, not only for food, but for virtually any product that moves in commerce.”
