Goodyear Launches Subscription-Based Tires-as-a-Service Program

The Goodyear Tire & Rubber Company has introduced its new tires-as-a-service offering, a subscription-based solution that combines the company’s tires, predictive insights, and service footprint. This program aims to manage end-to-end tire service for its customers.

Designed for commercial and last-mile delivery fleets in the U.S. and Europe, Goodyear's tires-as-a-service can help save time and improve total cost of ownership through outsourced tire management. This service is expected to increase vehicle uptime, reduce breakdown events, decrease fuel consumption, and more. Recent pilot programs showed significant benefits, including a nearly 80% reduction in emergency breakdown events and a 100% reduction in customer-owned inventory for a last-mile delivery fleet in the U.S. Similarly, a commercial fleet in Europe saw a nearly 50% reduction in breakdown events and up to a 4% reduction in fuel consumption compared to the previous year.

“Goodyear’s tires-as-a-service offering is an evolution of our Total Mobility offering, providing a new solution for customers who require end-to-end tire management. It extends Goodyear products, services, and solutions by providing one comprehensive, worry-free subscription,” said Gregory Boucharlat, Vice President of Goodyear Tires-as-a-Service. “We have already demonstrated that leveraging this solution can help fleet managers realize untapped value, and we look forward to expanding it to new customers.”

Key features 

• Goodyear tires equipped with tire intelligence technology to generate proactive insights.
• Continuous, 24/7 tire monitoring and data collection from every tire.
• Proactive alert management and service coordination.
• Halo Tire Inflator, a self-powered automatic tire inflation system installed on applicable wheel ends (through an agreement with Aperia Technologies).
• Access to Goodyear’s service network to dispatch technicians whenever needed.

The new subscription bundles tire service and monitoring within one program, available for commercial and last-mile delivery fleets in the U.S. and Europe. According to Goodyear, in pilot programs, the tires-as-a-service offering resulted in an 80% reduction in emergency breakdown events and a 100% reduction in customer-owned inventory for a last-mile delivery fleet in the U.S. This could significantly impact fleet costs, as the 2023 American Transportation Research Institute's Analysis of Operational Costs of Trucking found that fleets spent almost $1.4 million on tires over 13.6 billion miles driven in 2022. Additionally, tires were the second-most common out-of-service violation in the 2023 Commercial Vehicle Safety Alliance International Roadcheck, with 3,172 violations.

“By allowing Goodyear to take care of their tire program with this all-inclusive offering, fleet managers can focus on improving efficiencies elsewhere in their operations,” said Michelle Ross, head of Sales and Marketing, Goodyear Tires as a Service. “This end-to-end tire monitoring and service offering can help fleets reduce their total cost of ownership by increasing vehicle uptime, reducing the frequency of tire-related breakdowns, and lowering fuel consumption by maintaining proper inflation levels.”