Supply chain technology takes care of the heavy lifting for Titan Brands

Online retailer Titan Brands is one of the 30 fastest growing e-commerce retailers in the U.S. Offering products under the Titan Fitness, Titan Attachments, and Ash & Ember brands, the company is not anticipating that growth slowing in the near future.

But to meet its ambitious targets, Titan needed a comprehensive solution that allowed it to succeed at the “order-to-ship cycle” where customer orders were fulfilled in hours rather than days. To do that, the $200-million-plus revenue company required real-time inventory visibility, accurate delivery timelines, and insight into shipping costs at the time the customer order is placed.

Jeff Hill, senior director of supply chain for Titan Brands joined Körber Supply Chain Software VP of Sales Craig Moore for a case study presentation at last month’s National Retail Federation Big Show in New York City. To address these challenges, Titan implemented Körber’s order management system (OMS), customer care and customer experience platforms, and product information management (PMI) system, all of which comprise the Körber Enspire Commerce platform. Titan also implemented Körber’s warehouse management system (WMS).

During the presentation, Hill and Moore highlighted the opportunities Titan hoped to address. These included meeting heightened demand for its D2C and marketplace (Amazon, Walmart, eBay) channels, improvement to real-time inventory information, increased delivery data accuracy while lowering freight costs, and reducing the order-to-ship cycle time.

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