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Transitioning from Parcel Shipping Consultants to Reveel’s Shipping Intelligence™ Platform

The leading provider of liquid yeast, and other fermentation products and expertise that leading brewers, distillers and wine makers need, knew it wanted to break from the vicious cycle of parcel consulting fees. The transition to Reveel’s platform delivered far more than savings.

White Labs Case Study

With yeast production facilities in San Diego, California; Asheville, North Carolina; and Copenhagen, Denmark - as well as a distribution warehouse in Hong Kong, a tasting room in San Diego and a full-service restaurant, also in Asheville - White Labs is the go-to choice for professional brewers and distillers looking not only for the purest and most innovative yeast and fermentation products, but also the lab analysis services and educational resources needed to create inspiring beers, liquors and wines. The company also serves the fast-growing community of home-brewing afficionados, providing them with a one-stop source of supplies and know-how.

Founded by Chris White, Ph.D, in 1995, what began as a small group of passionate home brewers looking for the highest quality yeast is now an industry leader at the intersection of science, education and craft. The company is unabashedly committed to a single mission: to stretch the limits of science and set new standards for purity and freshness. Driven by this mission, White Labs revolutionized the industries it serves with everything from the very first pitchable liquid yeast to radical improvements in how fermentation products are created and packaged. Today it is the gold standard for fermentation enthusiasts.

Whether it is fulfilling orders for one of the 74 core liquid yeast strains in the company’s vault, or one of the innumerable craft strains White Labs maintains, parcel shipping is more than a back-office function - it is a strategic imperative. The quality of fermentation products, particularly the company’s liquid, pitchable yeast products, is heavily dependent not only on how White Labs’ products are packaged, but how quickly they are delivered. To limit metabolic activity, yeast must remain cold.

For that reason, more than 95% of the parcels White Labs ships are sent via priority overnight or next day air. And not surprisingly, parcel shipping costs significantly impact net revenue, with the company’s dramatic growth adding not only to the mission-critical nature of its shipping performance - yeast is a living organism - but also the impact that shipping costs outlays have on bottom and top-line results.

Download the Case Study to see how White Labs turned to Reveel for carrier contract analysis and negation support and embraced Reveel's Shipping Intelligence™ Platform Software for more monetary savings.


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